design
thinking
Using the same framework that Google and Apple use to innovate new products and services, we teach students how to break down the design process step-by-step.
EMPATHIZE
Conduct research
to better understand
your audience.
define
Use your research to observe the needs and problems of your audience.
ideate
Brainstorm solutions, highlight opportunities for innovation.
prototype
Build real, tactile representations of your best ideas.
test
Conduct testing with your users and iterate based on feedback.
WHAT THIS LOOKS LIKE
FOR PUBLICATION STAFFS
empathize
WHO
- sociodemographics
- socioeconomics
- cultures
- community retention
- school spirit
- popular jobs
- academics
- athletics involvement
WHAT
- collective experiences
- school changes
- global occurrences
- trends
- public perception
define
DESCRIBE AUDIENCE
- name
- age
- interests
- strengths
- likes/dislikes
- motivations
- challenges
SOLVE A PROBLEM
Our brains don’t inherently know how to “create content” – but we are good at finding solutions to a problem. Reprogramming the way we think about design allows us to be more creative.
ideate
VERBAL DESIGN
Explore how to speak “to” the audience with tone, mood, and consider social, emotional, societal, and financial sensitivities.
VISUAL DESIGN
Explore the 7 elements of design and draft concepts that will convey your message.
prototype
DRAFT CONCEPT
Ideas flow more naturally with pencil and paper, than hand and mouse. It is also faster, easier to start over, and generates more creativity. You are focused on the concept, and not how to do it in your design software.
test
SHOWCASE
We are creating work that will be published publicly, so it’s important to practice receiving feedback. It is also helpful to gauge public perception of a new initiative with a test group.
All activities, notes, and worksheets provided at the workshop!
