2024-2025 Adviser Planner is now available!

Session Topics

These are the most common topics that we teach at workshops, create content for, and provide consultation for advisers, reps, vendors, and school administration. We are always adding topics, so just email [email protected] to let us know if you have something in mind that isn’t listed!

design

  • design thinking process
  • layout design
  • layout terminology
  • color
  • typography
  • elements of design

Photography

  • anatomy of a camera
  • various lenses
  • memory cards
  • accessories
  • photo organization
  • exposure basics
  • composition
  • headshots
  • various lighting situations
  • visual storytelling
  • action/sports
  • equipment management
  • equipment maintenance

writing

  • identifying sources
  • interviewing
  • quotes & attribution
  • active / passive voice
  • storytelling (arc)
  • headlines
  • captions
  • feature stories
  • news, editorial articles
  • sports

editing

  • image resolution
  • portraits
  • color balance 
  • blemish removal
  • cropping
  • cutouts

PUBLICATIONS

  • editing process/workflow
  • deadline planning
  • ladder planning
  • distribution day
  • contests/competitions
  • critiques
  • style guide

YEARBOOK

  • branding
  • public relations
  • social media
  • relationships to build
  • YB sales
  • school culture

NEWSPAPER

  • newsworthiness
  • news literacy
  • story structures
  • coverage planning
  • ad sales / budget

ONLINE NEWS

  • content calendar
  • web design
  • multimedia reporting
  • ad management

ADVISING

  • staff structure
  • teambuilding & bonding
  • recruiting
  • money management
  • staff management
  • staff manual
  • banquet
  • POPs group
  • specific challenges
  • work nights
  • admin relations
  • communications
  • traveling
  • organizations
  • leadership

TEACHING

  • scope & sequence
  • newsroom management
  • grading publications
  • copyright & fair use
  • ethics & legal issues
  • libel law
  • AP style
  • SMART goals

PRINTING

  • anatomy of a yearbook
  • printing terminology
  • finish size
  • bindery
  • signatures
  • cover treatments
  • endsheet options
  • paper options
  • insert options
  • proof options
  • accessory options
  • personalization options
  • document setup
  • CMYK
  • offset vs digital

MARKETING

  • branding
  • public relations
  • social media
  • relationships to build
  • YB sales
  • school culture

for reps

  • workshop planning
  • teaching 21st-century learners
  • cover treatments
  • budget coaching
  • getting a school out of debt
  • encouragement during overwhelm
  • deciding page/copy count
  • delivery time options